Are you ready for the era of ‘big data’? – McKinsey Quarterly – Strategy – Innovation

Are you ready for the era of ‘big data’?

Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data. Here’s what you should know.

OCTOBER 2011 • Brad Brown, Michael Chui, and James Manyika

Source: McKinsey Global Institute

In This Article

Parsing the benefits: Not all industries are created equal

The ease of capturing big data’s value, and the magnitude of its potential, vary across sectors.

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