Rolling, Rolling, Rolling … – Technology Review

Much of the fun of the Sphero toy comes from its mysterious nature: it has no buttons, no battery cover, no socket for a charger.  The $130 Sphero is made by Orbotix, a company that Ian Bernstein and Adam Wilson originally founded to sell Bluetooth-based control technology to manufacturers of other devices. But Bernstein and Wilson were advised that the best advertisement for their technology would be a product; a consequent late-night brainstorming session spawned the Sphero


via Rolling, Rolling, Rolling … – Technology Review.