Are you ready for the era of ‘big data’? – McKinsey Quarterly – Strategy – Innovation

Are you ready for the era of ‘big data’? Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data. Here’s what you should know. OCTOBER 2011 • Brad Brown, Michael Chui, and James Manyika Source: McKinsey Global Institute In This Article Parsing