Interactive Media

Responsive design or a native app?

Businesses who wish to promote themselves on mobile platforms should be thinking of the pros and cons of native apps and responsively designed websites and not just jumping on the app bandwagon.

Pros of a native app:

  • Easily monetised
  • Access to device sensors
  • Once downloaded, the content is easily accessible
  • Content available offline

Pros of a responsive site:

  • Bypass the App Store approval process
  • No user intervention needed to download an app
  • Content distributed cross platform
  • Content updates driven by a CMS

via Responsive design or a native app? | Opinion | .net magazine.