Teens : How do they use Smartphones

Teens : How do they use Smartphones: The volume of texting among teens has risen from 50 texts a day in 2009 to 60 texts for the median teen text user. Older teens, boys, and blacks are leading the increase. Texting is the dominant daily mode of communication between teens and all those with whom they communicate.

The typical American teen is sending and receiving a greater number of texts than in 2009. Overall, 75% of all teens text. Here are the key findings about the role of texting in teens’ lives:
The median number of texts (i.e. the midpoint user in our sample) sent on a typical day by teens 12-17 rose from 50 in 2009 to 60 in 2011.
Much of this increase occurred among older teens ages 14-17, who went from a median of 60 texts a day to a median of 100 two years later. Boys of all ages also increased their texting volume from a median of 30 texts daily in 2009 to 50 texts in 2011. Black teens showed an increase of a median of 60 texts per day to 80.
Older girls remain the most enthusiastic texters, with a median of 100 texts a day in 2011, compared with 50 for boys the same age.
63% of all teens say they exchange text messages every day with people in their lives. This far surpasses the frequency with which they pick other forms of daily communication, including phone calling by cell phone (39% do that with others every day), face-to-face socializing outside of school (35%), social network site messaging (29%), instant messaging (22%), talking on landlines (19%) and emailing (6%).

via Overview | Pew Internet & American Life Project.


LiveStats: Real-Time Web Stats on Your iPad

Real-Time Web Stats
Watch your website’s real-time visitor stats in style from your iPad, with LiveStats


A live stats package for seeing who’s visiting your website in real-time has gone from being a luxury to a necessity for many in a short space of time. Knowing how many people are visiting your website can help you react to demand and instantly see if that fresh piece of content is a hit or not.

via LiveStats: Real-Time Web Stats on Your iPad – The Next Web.

Real-Time Web Stats on Your iPad


Average Facebook Post Only Reaches 16% Of Your Friends | TechCrunch

Facebook Post Only Reaches 16% Of Your Friends

Josh Constine Wednesday, February 29th, 2012

You’re not unpopular, it’s just the nature of the news feed. Amongst all the business-related news at FMC, Facebook revealed that the average news feed story from a user profile reaches just 16 percent of their friends. Your actively shared links, photos, and status updates probably reach much higher than 16 percent of your friends, while more inane auto-generated posts about new friendships, wall posts, and articles you read may only be seen by your closest buddies.

via Your Average Facebook Post Only Reaches 16% Of Your Friends | TechCrunch.


Analytics- Defining future

Analytics- Defining future

We all have heard of analytics, some say it is science, some say it is numbers and some say it is all charts which makes the top management happy. To some extent it is true as that is how it gets into an organisation. The real power of analytics can only be harvested if we start working on facts planned and derived by ourselves/consultants.

When is late – very late? The latest report from MIT below shows organizations have started adopting analytics to gain competitive advantage over competitors.

Analytics- Defining future-Nemage






Where do you stand and what advantage do you have? MIT findings below is based on a global survey of more than 4500 business managers, executives and analysts.  The table below should give you an insight on changes required by your organization in order gain advantage with analytics.








Use analytics to justify analytics – To adopt analytics it is always recommended to gather professionals in the industry to setup a sustainable information model for years to come and also to track the right things at the right time. Nemage has extensive experience in various analytics products and we can offer solutions based on your needs and budget.

Where can you gain advantage within your business, if you adopt analytics? You can identify target customers, identify marketing campaigns and enhance overall customer experience and you will see growth as below.




 What’s next? If you would like to know more about analytics please visit MIT to download detailed report.

If you need help in establishing analytics/customer insight  on how consumers behave and interact on-line – from product development and innovation to sales process, please contact us –