Social Media

How to make facebook timeline work for your business

How to make facebook timeline work for your business

Facebook timeline guide

1. Choose a Strong Cover Photo
Facebook has significantly changed the rules for cover photos on its business pages. Businesses can no longer run a strip of photos across the top of their pages. Instead, they must feature one large image that measures 850 pixels by 399 pixels, along with a 30 pixel by 30 pixel profile picture.

Note that your cover photo can’t include any calls to action, so don’t add messages such as “Like Me,” “Share” or “Contact Us.” Instead, choose a nice, focused image (that fits within the dimensions) to make your first impression professional and impactful. The photo should be reflective of your brand and business: showcase your company culture, your industry, or your satisfied customers. Avoid a boring image of your logo for your cover photo—the profile pic box is the best place for that.

2. Control What Content Your Visitors See First
Timeline now lets you pin stories to the top of your Timelines for up to a week. This means you can control what you want fans to read and interact with. The one-week expiration may seem a nuisance, but it is actually good. It gives you more reason to create more fresh content, which is the key to engaging and sustaining a relationship with your consumer base. Note, however, that only posts created by you may be pinned.

To really draw attention to a post, you can also highlight it, which will make it span across your Timeline. To do this, click the star icon in the upper right corner of the post.

3. Highlight Your Apps
Facebook has eliminated the default landing tab, a function upon which many business owners have long relied. Now, however, you can more prominently feature your apps (12 in total, though only 4 will appear at the top of your page). You can change the photos that appear for each of your featured apps, rearrange positions, and rename the app so that it provides a call to action. Note that the more visually appealing your app photo, the more fans will be enticed to click.

4. Monitor Your activity
Facebook has also changed the administrator panel, which places all of the stats you want and need—a list of who’s talking about your posts, who’s interacting with your pages, and what content they’re viewing—in one easy-to-find location. This gives you the ability to better analyze your stats and engagement, and adapt your activity accordingly.

Many of these changes reflect a move toward sharing more visually and dynamically. This is essential to grow your business. As Kevin Olivieri, global social media analyst with TIG Global, notes, businesses that hope to utilize Facebook to its fullest potential will have to focus on providing great content. This means that businesses will have to learn more about what their fans want and what they want their brands’ Facebook pages to do for them. Luckily, Timeline for business pages enables you to do just that.

Do you think Timeline will help your business? Tell us how in the comments below.


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Social Media

Social Media For Your Company

Social Media For Your Company
Social Media For Your Company

Best practice for using Social Media for your company.

 Which Companies Are the Most Social?


  • 1.Microsoft.
  • 2.ebay






































Have you ever think about how employees at the nation’s largest corporations were using social media?

Social Media For Your Company by Wanfei




Social Media

Top Tips For Make Instagram Work for Your Small Business


It’s no surprise the free phone app Instagram has become a wildly popular way to share photos. Although it’s primarily used among smartphone owners and consumers to document their daily activities, businesses can also tap into Instagram’s popularity and utilize the app to reach their customers on a more intimate scale.

1. Embrace the New Visual Trend

Numbers speak louder than words, and the numbers confirm social media users like images in posts. A study conducted by Facebook analyzed journalists’ pages and found posts with images were much more popular than posts without them. Photos received 50% more “likes” from viewers than text posts, and journalists who shared links with a thumbnail image got 65% more likes and 50% more comments than posts without photos. (These findings likely prompted Facebook to purchase Instagram for an impressive $1 billion.)

So how can you benefit from Instagram? First, simply using it shows you’re ahead of the curve, gaining interest from customers and respect from professional contacts. Anytime you plan to post on social media, consider how an Instagram photo might be used to tap into that visual audience. Have a new product? Take a nice close-up and write an intriguing caption. Test different filters, snap different angles, and consider what aspects of your business are conducive to sharing visually. (But don’t worry, customers aren’t expecting you to be a professional photographer—just take interesting pics.)

2. Use Geo-Tag

Whether you’re at a convention or in front of the office, make sure to geo-tag the uploaded images to give followers an easy way to map where the photos are being taken. This is especially useful if you are at a professional event or if you want to try a virtual scavenger hunt with your client base (followers who are at the conference can physically find you). To use the feature, tap the green checkmark once you take the photo and click “Enable Geotag.” Afterward, click “Location” and pick your location option.

3. Involve Followers

Invite your followers to post their own Instagram photos of your business product or service, then re-tweet those images to create a sense of community among the business’s followers. This can work for a variety of businesses, from manicurists to dentists to even auto mechanics, and is a fantastic way to strengthen your relationship with your followers and show others your best work.

4. Be Real

It’s important for businesses to realize the growing Instagram trend and capitalize on it, but it’s also important to be authentic. Users don’t want to see Instagram images they can tell are obvious advertisement tactics; they want to see visual proof of a company they’re doing business with. Most importantly, they want to see that there are real people behind the product. Avoid only posting photos of brand logos or your storefront, and mix in some interesting images of an office ping pong game or a funny piece of wall art in the executive suite hallway.

Take a tip from Nic Adler, who runs LA’s famous venue The Roxy. Adler started an account for the venue after seeing fans snap photos using Instagram. Now the venue has more than 7,400 followers. ”The Roxy posts all kinds of photos now, including art, scenery, and funny thing we come across, while sprinkling in pieces to promote our shows,” Adler told Instagram. “The best thing you can do for your business on Instagram is show people why they should get to know you.”


Top Tips For Make Instagram Work for Your Small Business

Top Tips For Make Instagram Work for Your Small Business
Top Tips For Make Instagram Work for Your Small Business



Social Media

Facebook in Asia

Facebook in Asia : India Leads, Japan Continues to Surge

Facebook has over 850 million users worldwide. Out of that, a total of 194 million users are from Asia at the end of March 2012. Most of these users from the Southeast Asia region – 97 million or 54% of the total Facebook users in Asia. Some other observations on the latest Facebook in Asia statistics:

In early February 2012, India surpassed Indonesia to become Facebook No. 1 Nation in Asia. Back in January 2011, India has 16.9 million Facebook users. Now, the country has over 45.9 million Facebook users.

In addition to India, Japan has been growing impressively in the past 1 year or so. Japan started the year 2011 with 1.8 million Facebook users. Today, there are over 8 million users in Japan.

South Korea has been growing with double digits figure. The country is now ahead of Pakistan in the Facebook in Asia list.

Among the top ten countries, India, Japan, and South Korea has been the high-growth Facebook nations since early 2011. Throughout 2012, Facebook will be focusing on these three countries for users acquisition, as the Big Blue of the social web aims to reach the 1 billion users mark.

  1. Pakistan, Bangladesh, Cambodia, Mongolia, and Laos also posted double-digit growth in Quarter 1 of 2012.
  2. Growth in countries like Philippines, Malaysia, Thailand, and Taiwan are growing at slower pace, likely due to saturation effect. For example, Facebook penetration in Malaysia is over 70%.
  3. Between January and March this year, the total Facebook Asian users grew by 7%. However, the quarter-to-quarter growth rate has been on a downward trend since Quarter 1 of 2011. Facebook is expected to grow with single digit figure throughout 2012.
  4. Total Facebook users in Asia will sail pass 200 million in Quarter 2 this year.
Estimated Total Users, by Country for Quarter 1 2012
Latest Rank
(Previous Rank)
Country Mar 31, 2012 Jan 01, 2012 Quarterly Growth
1 (2) India 45,868,120 41,402,420 +11%
2 (1) Indonesia 43,514,840 41,777,240 +4%
3 (3) Philippines 27,934,000 27,033,680 +3%
4 (4) Thailand 14,288,320 13,275,580 +8%
5 (5) Malaysia 12,457,560 12,060,340 +3%
6 (6) Taiwan 11,949,380 11,600,260 +3%
7 (7) Japan 8,002,480 6,267,540 +28%
8 (9) South Korea 6,697,900 5,355,880 +25%
9 (8) Pakistan 6,547,500 5,888,580 +11%
10 (10) Hong Kong 3,730,280 3,794,020 -2%
11 (11) Vietnam 3,523,380 3,609,180 -2%
12 (12) Singapore 2,593,780 2,661,120 -2%
13 (13) Bangladesh 2,545,820 2,251,340 +13%
14 (15) Nepal 1,426,240 1,403,420 +2%
15 (14) Sri Lanka 1,238,840 1,184,020 +5%
16 (16) Cambodia 499,120 449,660 +11%
17 (17) Mongolia 380,220 285,460 +33%
18 (18) Afghanistan 269,740 257,180 +5%
19 (19) Brunei 232,620 234,400 -1%
20 (20) Macau 202,960 199,620 +2%
21 (21) Laos 159,940 129,660 +23%
22 (22) Maldives 122,200 114,080 +7%
23 (23) Bhutan 67,660 63,920 +6%
TOTAL 194,252,900 181,298,600 +7%
Source: Facebook


via Facebook in Asia (Quarter 1 2012): India Leads, Japan Continues to Surge | Social Enterprise Today.

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Social Media

Demystifying social media – McKinsey Quarterly – Marketing & Sales – Digital Marketing

Monitor, respond, amplify, and lead consumer behavior

Demystifying social media

As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways. So how do we go about demystifying social media.

Four primary functions to demystify social media —to monitor, respond, amplify, and lead consumer behavior—and linked them to the journey consumers undertake when making purchasing decisions. Being able to identify exactly how, when, and where social media influences consumers helps executives to craft marketing strategies that take advantage of social media’s unique ability to engage with customers.

via Demystifying social media – McKinsey Quarterly – Marketing & Sales – Digital Marketing.

Social Media

The Evolution of Privacy on Facebook

Facebook is a great service. I have a profile, and so does nearly everyone I know under the age of 60. However, Facebook hasnt always managed its users data well. In the beginning, it restricted the visibility of a users personal information to just their friends and their “network” college or school. Over the past couple of years, the default privacy settings for a Facebook users personal information have become more and more permissive. Theyve also changed how your personal information is classified several times, sometimes in a manner that has been confusing for their users. This has largely been part of Facebooks effort to correlate, publish, and monetize their social graph: a massive database of entities and links that covers everything from where you live to the movies you like and the people you trust.

via The Evolution of Privacy on Facebook.

Social Media

Social-Media Decoder

New technology deciphers— and empowers—the millions who talk back to their televisions through the Web. Of the approximately 300 million public comments made online worldwide every day—about two-thirds of them on Twitter—some 10 million, on average, are related to television (though daily numbers vary quite widely).

via Video – Technology Review.

Interactive Media Social Media

Still Think Digital Advertising Is A Fad? |

Digital marketing isn’t a fad – it’s the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what’s happening in the present.


via Still Think Digital Advertising Is A Fad? |

Social Media

Who Likes What: Social Media By Demographic |

Breakdown of the top social networking sites including Facebook, Twitter, MySpace, Digg, StumbleUpon and YouTube by gender, age, income, and education.


via Who Likes What: Social Media By Demographic |

Social Media

LinkedIn Follow Button For Companies website

As you may remember, professional social network LinkedIn added a follow button for companies, which allowed users to follow a company on the network, and receive real-time alerts from its profile in their news and activity stream. LinkedIn is taking this a step further today with the launch of an embeddable button that companies can add to their websites.

Now, LinkedIn users will see ‘follow Company’ buttons on company sites, as well as on LinkedIn itself. Similar to Facebook’s Like button, as long as you are logged into LinkedIn, you can follow a company automatically by clicking the button. If you are not logged on, a box will appear asking for your LinkedIn credentials.

As mentioned above, following a company will allow you to keep track of company updates, such as job openings, new developments and more via your status update stream. LinkedIn says a number of companies are planning to add the follow button to their sites including American Express, AT&T, Starbucks, Sony, Rypple, DonorsChoose and Kiva.

For LinkedIn, this isn’t the first social button for developers to embed on the web. The company has been seeing major traction with its LinkedIn share button as well. And for LinkedIn, the follow button is more than just a way for users to track company updates. taking a page out of Facebook’s advertising strategy, LinkedIn is using follow data to help serve member more targeted display ads (users can choose to opt out of this).

LinkedIn Follow Button For Companies website

via LinkedIn Adds An Embeddable Follow Button For Company Sites | TechCrunch.


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